Since 1996, I've been advising and directing the implementation of several regional and national organizations on how to develop opt-in lists for announcements, newsletters, and promotions.

In the course of doing my anti-spam work, I've provided unsolicited advice and persuaded some major corporations to do it right -- meaning ethically. I even talked one national organization out of spamming, sparing that organization the huge problems spamming can create.

The consulting services I offer can include, but not be limited to:

• how to set up lists yourself (for the smaller companies)
• how to set up bigger efforts (for the larger companies)
• finding the right list server
• finding the right company to manage your lists
• segmentation for better targeting
• research on companies offering services